A few weeks ago, I wrote an entry for speakers about analyzing their tweets to improve future presentations. Since then, I’ve had a few people ask “how do you get people to tweet about you in the first place?” That’s an excellent question.
Whenever I attend a session, I’m always looking for something tweetworthy because it’s a great opportunity to share valuable or interesting information with my followers. A few years ago, watching your audience hunker over their device probably meant you’ve lost them and they’d rather check email or play solitaire (bad). These days, it might mean they’re especially engaged and are hurriedly trying to tweet you (good).
Some speakers may care less about being tweeted, which is perfectly fine. This post is for those that would like to be more twitter-friendly for the audience. Here are a few tips:
1. Speak in Plain Language
If you’re the type of speaker that likes to wax poetic with ornate balladry, your audience will swoon at your brilliance, but you won’t get many tweets. I had college professors who lectured as if reciting Shakespearean metrical compositions, but I can’t remember a single lesson and half my notes ended with …
Get straight to the point with plain language and leave the superfluous adjectives at home.
2. Prepare Sound Bites
The best tweets from presentations are prepared, short sound bites. No need for the audience to paraphrase and possibly misinterpret; if it’s short enough, it will be tweeted verbatim. Less is definitely more when it comes to tweetable sound bites.
3. Repeat Important Takeaways
Nothing conveys importance like repetition. I repeat, nothing conveys importance like repetition. If your audience missed it the first time, they sure won’t miss it the second. Say it moderately slow, keep it relatively short, and say it verbatim. If you want your audience to tweet a point, it’s worth saying twice.
4. Put Important Takeaways on a Slide
Make it even easier by showing the important sound bite in plain language on a slide as you repeat it twice. Some people are much more visual than auditory. If they see it prominently displayed (large font, stand-alone, and plenty of negative space), their natural tendency is to write/type it down.
5. Give Audience a “Break”
It’s good to let your audience catch-up if they’ve been frantically clacking away. The best kind of “break” is not silent reflection; it’s okay to pause, but go longer than two seconds and it gets uncomfortable. The best break is to talk about something less important, such as an example, anecdote or funny story. Whenever I hear a speaker follow an important point with “let me tell you a quick story” or “recently, I read this article,” I breathe a sigh of relief because I know I can keep typing in the tweet without missing the next important point.
6. Use Lists, Numbers, or Quotes
These three tactics work especially well on slides. Whenever people see an organized list, numbers/statistics, or an insightful/humorous/thought-provoking quote, they tend to jot it down.
If you’re presenting a list of items, start with the whole list first and give people time to write them down. So many times speakers will just dive right in and minutes later, I’ll hear “the third reason why such and such” and I’ll wonder whatever happened to the first two. After running through the items on your list, it’s a good idea to show the list on a single slide again.
As for numbers, a speaker is 74% more likely to get positive reviews if he/she uses statistics. Actually, I just made that number up. But it caught your attention. It’s always good to pull in statistics to exemplify your point. If I say “it’s astounding how many IT projects fail,” I might get a reaction. But if I say “68% of IT projects fail according to a survey from IAG Consulting,” my point is strengthened so much more. However, be judicious with your stats and always reference the source.
Quotes are another great way of illustrating a point. Especially when it’s on a slide, people are likely to write it down or tweet it if it’s not too long. Make sure it’s from someone with authority on the subject. Quoting others also strengthens your point because it shows your idea is aligned with an expert in the industry.
Keep these tips in mind when preparing for your next presentation. Getting tweeted by the audience is great for increasing your reputation and brand. It establishes you as an authority on the subject and increases your following. Help yourself by helping your audience promote your presentation.
On January 18, 2012, thousands of websites such as Wikipedia, reddit.com, and WordPress joined a concerted effort to protest against the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). These websites were voluntarily blacked out to demonstrate the impact of what these bills could do if passed. The federal government already has the authority to force a website to take down pirated content on its site, but the proposals in SOPA extend their authority to require Internet providers to block access, disabling search engines to link, and preventing investors from funding these sites.
However, it seems like almost all the focus is drawn to one place. FAQs and What-You-Need-To-Know-About-SOPA do a great job of explaining SOPA in plain language, but the focus is just on websites. I wonder if there will be any attention left for the other stakeholders affected by SOPA.
I’m not a lawyer so I’m not going to pretend to understand every word of this bill, but there were two sections that really caught my attention.
1) In Sec 205, it clearly states that the Secretary of State and the Secretary of Commerce shall “ensure that adequate resources are available…to ensure…aggressive support for enforcement action against violators of the intellectual property rights…”
What exactly does “adequate resources” and “aggressively support” mean? In our current economic climate, how do we come up with the funding to aggressively go after copyright offenders all over the world? What if it’s a country that doesn’t care about our copyrights? How does this affect our foreign policies and relationships in the international community? It would take A LOT of money to go after copyright infringers all over the world.
We got a taste of this last week, when the Department of Justice worked with New Zealand police to arrest executives from Megaupload.com. This might be the first domino to fall, but the way it’s written in SOPA is very clear: we’re going to commit to fighting piracy by opening up our pocketbooks.
I hope the next version of SOPA elaborates on this Section to clarify what this means.
2) In Sec 202, there is a provision for those that “intentionally traffic in goods or services and knowingly uses a counterfeit mark on or in connection with such goods and services”
To be more specific, “labels, patches, stickers, wrappers, badges, emblems, medallions, charms, boxes, containers, cans, cases, hang tags, documentation, or packaging…the use of which is likely to cause confusion, to cause mistake, or to deceive…”
Growing up in Southern California, there were plenty of flea markets, swap meets, and street vendors that sold designer brand products at ridiculously low prices. Walk through the city and you’ll see plenty of fake baseball caps and handbags. During the Super Bowl in 2011, federal agents seized $3.56 million worth of fake Super-Bowl related memorabilia. I’m sure there are existing laws against the trafficking of counterfeit goods, so what is SOPA adding that doesn’t already exist?
I’m not advocating the preservation of cheap, fake goods, but I recognize there are a lot of people who make their living selling these products. I’m just curious to see how the next SOPA affects this community.
Overall, all signs point to SOPA to be completely revamped. Based on what we’ve seen so far, the majority of attention, at least from the mainstream media, is paid to large websites with user-generated content. It’ll be vey interesting to see how the international community and the underground economy are affected in the next iteration of the bill.