Home > Twitter > Is “Follow Me On Twitter” Bad For Twitter?

Is “Follow Me On Twitter” Bad For Twitter?

Ahh…South by Southwest Interactive… a time for web trends and developments, creative advice from industry leaders, and of course, fresh networking meat on Twitter. Which, of course, undoubtedly leads to the shameless promotion of folks who take the “Follow me on Twitter” slogan a bit too seriously.

At the first session, I sat behind a dude that stitched his Twitter handle to the back of his shirt. During the Q&A of the same session, the second guy mentioned his handle before asking a question. And there are plenty of folks who handwrote their @s onto their badges. Not that there’s anything wrong with it, but sometimes it gives the impression that you only care about adding followers.

Twitter is not about building your following; Twitter is about building relationships.

And if you’ve been actively using Twitter, you already knew that. But, unfortunately, shifting gears here, a good number of government entities on Twitter don’t seem to agree. I’ve heard plenty of agencies promote their sites and boast about how many followers they have, but rarely do they talk about how they’ve added value directly to their followers. In my opinion, there’s a disconnect when Gov uses buzzwords like communication, collaboration, and engagement, yet ignore the ability to use Twitter as a two way street to put these buzzwords to practice.

Twitter is not a one way street. Twitter is not an RSS feed.

People are always struggling to find information, confused about why they need to contact Department A for a fishing license and Department F for a different license to tow their boat. Or why they need to call the Railroad Commission about natural gas. Or why the number to call on the Department of Insurance’s website goes to somebody at DMV. Government is a complex network of systems and activities that is difficult to navigate, and a little help can go a long way to making somebody’s day.

Don’t just look to add followers to consume your message. Look to add value by responding to inquiries.

Categories: Twitter Tags: , , , ,
  1. Daniel
    March 21, 2010 at 4:16 am

    well said

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